Do It Yourself SEO : Ten Search Engine Optimization Tips (Part 1)

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Do It Yourself SEO. Using a professional search engine optimization service can sometimes be expensive. However, if your budget is tight and you have a basic understanding of web page construction it is possible to optimize your own website without hiring an SEO specialist. For those who would like to give it a try, here are ten “Do it yourself” search engine optimization tips:1. Think about SEO right from the startMany people plan, design and build their websites without giving any thought as to whether their site is search engine friendly or whether it will be capable of attracting traffic in organic search engine results. At the last minute, after most of the site has been built, they try to optimize their site, not realizing that this work should have done throughout the planning and building process.It is far better to think about search engine optimization at the very beginning of the process. For example, if it is at all possible, choose a domain name that will allow you to include your most important keyword or search term in your URL. If you are selling bicycles then you would do well have to a domain name like www.xyzbicycles.com . And don’t stop with the domain name; include your keywords in your file names as well. For example, a sub-page of this hypothetical site might be www.xyzbicycles.com/road-bikes.html2. Design your site with both search engines and users in mindYour site should be easy for your human readers to understand, but it should also be easy for search engine robots as well. If you want to see what a search engine robot will “see” then view your site in a notepad document or use the html view of the popular web editing programs.If you have used gif images to render your headlines or other important text, then this text will not be picked up by the search engine robots. In addition, if you have designed a site that is entirely in a flash format, you will not be providing the search engine spiders with much “food,” or searchable text.Furthermore, if you have long strings of java script and complex style instructions in the head section of your html page it is better to put the java script in an external file and the style instructions in a separate CSS (cascading style sheet) file, in order to give prominence to the actual text of your web page.3. Write individual title tags for each and every page of your websiteFrom the standpoint of search engine optimization, the single most important sentence on any web page is the title tag.

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