5 Key Elements of Local Search Engine Optimization
1. On-Site and Off-Site SEO: Some of you may know what Meta Tags and Meta Descriptions are, but for those who don’t we’ll break it down for you. A Meta Tag is a special HTML tag that provides information about a web page. They provide information including how often the page is updated, what the page is about and which keywords are represented on the page. A Meta Description is a brief and concise summary of your page’s content. Why should you care about them? They help your website get found online (and that’s exactly what you’re looking for) so don’t ignore this step. Have your webmaster take a look into your website’s Meta Tags and Meta Descriptions to make sure that 1. they exist and 2. they are SEO friendly.
It’s also important to develop a strong off-site link strategy and gather as many high quality links as possible. When people are linking to your website you are seen as more credible not only by your followers, but by the search engines as well. How can you get links back to your site? Start reaching out to other leaders in your industry. Follow them on Twitter and retweet their content, check out their Facebook page or blog and post a comment and write blog posts that include a link to their website. Once you start to engage more, you will find that others will begin to do the same.
2. Up to Date and Keyword Rich Content Generation: It is important to generate new content for your website as often as possible (ie: Blogging) and be sure to use the right keywords that are relevant to your business. While there are many tools to find the right keywords (ex: Google’s Keyword Tool), you can also create a list of keywords yourself simply by identifying what words describe your industry best. You are the expert in your business, after all, so you know what words should be included. Think about which words you want people to google that lead them to finding your website. Once you create your list of keywords, be sure to use them when creating the content on your website, blogs and social sites.
3. Business Directory Listings: People are searching online for your type of business and it’s up to you to make sure you are making it as easy as possible for them to find you. Visit all of the major business listing directories across the web and ensure that your business can be found on each. It is important to verify that all of your information is listed correctly and is consistent on each site.
4. Social Media Integration: The best part about getting social is that it is free!! Take advantage of Facebook, Twitter, Google+, etc. to share your content, engage your followers and build relationships with your customers. The more active you are on your social sites, the more “google-friendly” you become so post pictures, share videos and have fun building your social environment. Looking for some advice on how to increase engagement? Click here to see our fun and helpful video 3 Reasons Your Facebook Fans are Breaking Up with You. Enjoy!
5. Local Map Listing Optimization: The most important thing for a local business is to confirm that the four major local map listings are claimed, owner verified and optimized. So before you do anything else, check Google Places, Yahoo Local Listings, Bing Business Portal Listing and MapQuest Local Listing and confirm that you are listed correctly on each.
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